San Francisco Wine Festival is an event that brings wine connoisseurs together in the heart of the Bay Area – The Embarcadero. I was given the task to create my own event, make collateral packaging, and design a mobile app for festival goers.
There are numerous wine festivals throughout Northern California (Napa, Santa Rosa, Treasure Island, etc…). The San Francisco Wine Festival will bring wine sellers from all over California to one city that holds a melting pot of locals and tourists. This event is determined to be the biggest wine festival in Northern California, featuring wine from all different areas such as Napa and Paso Robles. Because of its big scale, this event will take place alongside the SF Bay on The Embarcadero, between the Bay Bridge and Ferry Plaza, which hhas a great deal of sidewalk space for tents and attendees.
I designed tickets with drink stubs, lanyards, mailers, and flyers. I wanted the branding to be consistent yet easy to tell festival goers and staff apart. I used my color palette to distinguish people that were part of the VIP experience, general admission, and staff.
I wanted to pick colors that were easy to spot in big crowds, while being vibrant and friendly. The typography gives the festival a modern feel, approprate for the occasion.
The mobile app allows you to plan ahead and get to where you want to be on time. Don’t worry about missing your dinner reservation or wine tasting.
